Sustaining a full content material pipeline is a laborious, subjective course of, and with so many individuals concerned, it may be onerous to stay data-driven.

Generative AI instruments pace up this work dramatically: As soon as a system is skilled in your content material, it can churn out key phrases and concepts by the bushel, however human beings nonetheless have to separate the wheat from the chaff.

In an in depth TC+ submit, Nick Zamanov, director of enterprise growth at Cyber Switching, explains how his crew used OpenAI to spice up website site visitors, area ranking and backlinks inside just some months.

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He contains a number of prompts they developed, together with solutions that may enable you to practice AI instruments to supply materials in your personal voice.

“There is no such thing as a have to reinvent the wheel, so use content material you’ve already labored on to assist generate higher key phrases, suggestions, and in the end, your advertising technique,” he advises.

Thanks for studying,

Walter Thompson

Editorial Supervisor, TechCrunch+


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It’s been a bumpy 6 months for edtech — are smoother roads forward?

Europe’s edtech market is having a second.

Within the first half of this 12 months, one-third of all international edtech deal exercise came about within the area, writes Rhys Spence, head of analysis at Brighteye Ventures.

“H1 2023 noticed elevated funding than the earlier interval in H2 2022 and most of the firms that raised massive rounds in early- to mid-2021 will probably be coming again to the desk to lift extra funding,” he writes in TC+.

“This shouldn’t be seen as indicators of well being within the ecosystem, nevertheless…”

Early-stage SaaS startups develop the identical with or with out VC {dollars}

There’s quite a lot of performative conduct in startup land, resembling foosball tables in reception areas and kitchens with kombucha faucets.

Ought to we add fundraising to that checklist?

Rebecca Szkutak lined a report by Capchase, which noticed little distinction in YoY development between bootstrapped (44%) and venture-backed startups (42.8%).

“Provided that the venture-backed startups raised exterior capital, we will safely assume that they spent extra to realize what’s successfully the identical development charge as their bootstrapped friends,” she writes.

Ask Sophie: How lifelike are my possibilities of hiring H-1B candidates at my startup?

Expensive Sophie,

With greater than 750,000 H-1B registrations this 12 months, is it lifelike for my early-stage startup to contemplate hiring candidates who’re in search of them?

— Skeptical Startup

Startups with all-women founding groups raised simply $1.4B in H1

In case your founder crew contains women and men, right here’s some excellent news:

“Blended-gender groups picked up 28.1% of capital raised in H1, which is up from elevating 16.9% in H1 2022,” reviews Dominic Madori-Davis.

Nevertheless, ladies founders aren’t faring practically as properly, elevating simply $1.4 billion throughout the identical interval.

“The final time firms with all-women founders raised such a low H1 quantity was in 2017, after they picked up $1.2 billion.”

Fintech valuations have fallen. The place do they go from right here?

Traders have been hungry for fintech startups like Stripe three years in the past, however a more in-depth have a look at the secondary market exhibits that valuations have plummeted, Mary Ann Azevedo and Rebecca Szkutak report.

“Different people who find themselves hanging on to their valuation are in all probability going to take longer to hit the underside and discover their means again up and have momentum,” mentioned Greg Martin, co-founder and managing director at Rainmaker Securities.